Let’s work together
to ensure that everyone with a role in UK advertising feels they belong

The All In Census is UK advertising’s only industry-wide survey, created by the Advertising Association, the IPA, ISBA and Kantar

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18600 +

Advertising and marketing professionals

took part in the second All In Census in March 2023 providing new insights on the representation and experience of the UK advertising’s workforce plus data to benchmark progress from.

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3 Years

of data compiled

The All In Census data provides the most detailed understanding yet of the industry’s workforce and helps shape the All In Action Plan, currently nine actions which companies across the industry are encouraged to implement to achieve greater inclusivity.

103

All In Champions and counting!

All In Champions are the organisations who are supporting All In by adopting and providing evidence against the All In Action Plan.

Start your journey to become an All In Champion today and help our industry achieve greater inclusivity.