Who What Why: BAME 2020

/ April 29th 2020









The brainchild of Adrian Walcott MD of Brands with Values and Amanda Fone Founder & CEO of f1 recruitment ltd, BAME 2020 is an award-winning social movement launched at Google in June 2016, with a senior leadership advisory board behind it. Our aim is to improve the throughput of BAME talent into the marketing and communications sectors to 20% and to keep this 20% in the industry.

We help connect in house D&I and HR/Recruitment teams with BAME individuals at different stages of their career development.  Our current work hinges around our 4 flagship events – Being Bold About the Subject of Race. During 2019 and 2020 we have run these with M&C Saatchi. We have supported numerous supplementary working parties that focus on building awareness about careers in the marketing comms sector at one end and driving systemic change around Inclusion and Values at the other.

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