During these unprecedented times, we believe it is important to keep diversity and inclusion firmly on our agenda. One of the best ways of injecting diversity into a business is through entry level talent pipelines, especially if you are an apprenticeship levy paying business.
The industry’s flagship apprenticeship programme, Creative Pioneers, is delighted to be joining forces with the Advertising Association to promote our apprenticeship portfolio to marketing departments, agencies and media owners in AA membership.
The Creative Pioneers Programme is an ‘outstanding’ Ofsted rated apprenticeship, which is aimed at school leavers, graduates, and can also be utilised to upskill existing employees. This collaborative programme was created and developed by the IPA, with Metro as media partner, and is delivered by Arch Apprentices under the Creative Pioneers brand.
As of 2020, Creative Pioneers has placed over 700 apprenticeships across more than 250 advertising, creative and digital media agencies.
The scheme has attracted a diverse representation, including over 35% of apprentices from BAME backgrounds, and 49% females over the last year.
With IPA members we have developed the industry’s first bespoke Advertising and Media Executive Standard and a Junior Creative Advertising Apprentice Standard will be launched in September 2020. Both are useful additions to the portfolio which also includes Digital Marketer and Data Analyst, plus service roles in HR and Finance.
We are now accepting expressions of interest for our September intake. Find out more about how your business can benefit from Creative Pioneers apprenticeships by writing to Leila@ipa.co.uk or visit www.creativepioneers.co.uk